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Fundamentals for Startups: Amit Chopra, Innovation Advocate

Fundamentals for Startups, hosted by CoMotion Labs, is open to anyone interested in learning about entrepreneurship and building a startup. From raising capital to scaling to exit strategies, these presentations feature experienced entrepreneurs, investors, and industry experts who share startup-related information, experience, and insights. See our winter line up and register below.

This session distills nearly 30 years of building products inside Microsoft, Google, Meta, and Amazon, combined with hands-on mentoring of early-stage founders—into practical lessons entrepreneurs can immediately apply.
Amit Chopra, founder, Innovation Advocate, will share how the world’s most innovative companies think about product, customers, and long-term value, and how founders can adopt those mindsets early, without slowing themselves down.
Rather than theory, the talk focuses on real frameworks used in Big Tech such as Amazon’s PR/FAQ, Google’s design sprints, and Meta’s Move fast approach, and product excellence patterns across multiple companies to help founders avoid common early-stage traps around prioritization, execution, and scaling.
The goal is simple: help startups think beyond the MVP and build products that are resilient, customer-driven, and designed to scale borrowing the DNA of Big Tech without inheriting its bureaucracy.