Fundamentals for Startups: Lubica Lutz
Fundamentals for Startups, hosted by CoMotion Labs, is open to anyone interested in learning about entrepreneurship and building a startup. From raising capital to scaling to exit strategies, these presentations feature experienced entrepreneurs, investors, and industry experts who share startup-related information, experience, and insights. See our winter line up and register below.
Lubica Lutz
Most ideas don’t fail because they lack funding, or ambition. They fail because they are built on assumptions about people.
Human-Centered Design (HCD) is a research-backed method that reduces risk early by shifting focus from finding the right solution to asking better questions. It uses empathy to learn directly from the people you aim to serve, instead of guessing stakeholder needs.
In this 60-minute lecture, Lubica Lutz introduces Human-Centered Design as a practical tool for moving ideas forward with clarity, whether you are launching a startup, translating research into impact, or shaping a new program inside an organization. Empathy is no longer a “soft skill”. It is your strategic team-member.
The lecture is intentionally designed for a mixed audience:
- founders and early startup teams
- researchers and scientists exploring real-world application
- students, public and first-time idea-makers
- employees developing new initiatives within organisations (“intrapreneurs)
No prior startup or design experience is required — and experienced innovators will still gain sharper fast techniques, and fresh perspective.